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The story of Heller Dance

Discover our journey from international representation of the Czech Republic to founding our own company.

During my trips to international competitions, back then as a representative of the Czech Republic in standard dances, I followed the trends on the market of services in the dance world. I saw great potential for improvement, both here and in established companies on the world stage. In 1996, a business plan was born and we got down to business.

  • More than 20 years of experience

    in the field of production of specialized clothes for ladies, gentlemen and children

  • We know what we are doing

    because we ourselves wear dance clothes and shoes

  • We are here for you

    and we will help you choose shoes, clothes and other accessories

  • Visit us

    in Prague or Ostrava and choose your dream clothes and dresses

How did it begin?

The goal was to provide first-class service and products to Latin American and Standard Dance competitors. Very soon the demand started to increase and the orders for formal dresses and racing jerseys for various other sports branches also piled up.
In 2000 , we opened our first store in the center of Prague , where professionals and amateurs alike have a wide range of footwear, training and leisure clothing and racing clothes of world-class quality.
The company is still expanding its scope, today you can find HellerDance stores in Prague and Ostrava .

Our mission

Our mission at HellerDance is to offer at points of sale i
online a wide range of the world's best brands of dance shoes and
specialized products and provide customers with an extraordinary enjoyment of dance.
Custom dress production offers clients from all corners of the world an excellent quality-price ratio.
Our next goal is to expand our scope in the world of fashion and
transfer our unique creative handwriting to the design of demanding orders
clients.

Visit us

With best wishes,

Tomas Heller
director of HellerDance

Do you have a question? Get in touch with us!